UI | BRANDING
Hearing aid companies tend to advertise only to older generations, even though younger generations have the most trouble accepting and using hearing aids due to this focus.
Making a friendlier brand to younger audiences that tailors to their technology based lifestyle.
Resound hearing aids are top of the line modern devices that allow for connection with all smart devices. However, they only advertise to an older audience while the most tech savvy individuals are under 60, and only 12% feel comfortable using hearing aids.
A quick test to gauge one’s impairment will help them understand their need for a hearing aid, and that their impairment can be treated.
Due to the negative connotations around hearing aids, there is a high percentage of hearing impaired people who do not use them. Resound believes in the importance of finding a professional to help bridge that gap.